Client
General SmallsProject Parnetrs
Photography. Lightbulb Studio
Project tags
Brand Strategy, Brand Identity, Brand guidelines, Website Design, StationeryGeneral Smalls is a new boutique casting, production & event management company based between New York and Sydney.




General Smalls enlisted Foundry to create a new identity that not only reflected the military precision of their events and also demonstrate some of their unique artistic flare. We created a unique identity and brand materials that identifies General Smalls as a company that get’s the job done to an impeccable standard and with a distinct edge of creative flare.





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