• Foundry is a brand identity studio based in Canberra, Australia.

We provide clarity to brands by crafting how they look, feel and sound through strategically guided design.

If your brand no longer represents what your business is all about, or if you feel that things have changed in the market and there is a need for a fresh approach, then retaining the services of a brand identity agency is the best way to take the concepts that you have in mind to new heights.


You know where your core competencies lie and the fact that you create and deliver great products or services is something that needs to be protected. Rather than risk getting your brand wrong, or positioning it in a way that simply does not resonate with your target audience, the presence of an objective pair of eyes with specialist insight and knowledge about marketing and branding can make a huge difference.

At Foundry, we help businesses find the visual means of communicating effectively with the customers and target market. We have considerable experience in this industry, with more than 15 years of creativity and application of a design strategy to our name. Whether you are working to a deadline, or if you are planning for a new launch, just let us know and we can schedule a plan to achieve a fantastic new brand.

Whatever you require, whether it’s branding, digital, signage, print or a custom WordPress website, rest assured that we have the expertise to deliver and tailor a package that will suit your needs. Our proposal document is currently available should you wish to explore our process in greater detail.

Here at Foundry, our experience working in brand development for Canberra businesses and entrepreneurs as well as some very well-known names across education and government departments gives us a wealth of knowledge. This experience has equipped us with the ability to competently leverage our skills to bring compelling and exciting brands to life no matter which industry our clients belong to.

A brand means the same thing to each client and they should appreciate just how much is communicated to the target market through the identity that they present. Your brand isn’t just a logo, it’s all of the component parts that make up your entire marketing, advertising and communication efforts.

Your website, your social media, the packaging you use and even the fonts and colours, all must deliver a consistent message that reinforces what you are all about and the story that your loyal customers will relate to.

Humans love storytelling and are highly adept at recognising where messages do not fit with the story told to date. So, getting all of your visual elements right is essential because each interaction with a current or prospective customer is a chance to remind them of their feelings for what your brand represents.

So much can be communicated through a great brand strategy. It is your calling card and how you demonstrate to your audience just how different you are from the competition, and why they should favour you over all others.

At Foundry, as the leading brand identity agency in Canberra, we believe that businesses are built from the ground up, and a key part of the foundation of what makes you unique in a crowded marketplace is the story that you tell. We are passionate about great design and we love nothing more than creating eye-catching, clever brands that create a positive response in the target audience.

If you want to discuss your business’ needs, feel free to book a discovery session with us today. We have the ability, design flair and branding knowledge to transform your image and start a communication with your customers that will inspire loyalty and build trust.

Are you launching a new brand? Or have you realised that you need to evolve your current one to keep up with the competition? Whatever the reason, brand development is an intricate and essential process that could be the make or break of your business.

At Foundry, we have years of cross-industry experience in brand development, brand strategy, brand identity, creative execution and much more. Our highly experienced team of professionals work together to create a holistic brand identity that incorporates all the most important aspects of your business to ensure that you stand out from the crowd.

As a brand identity agency, we are often asked to differentiate between the different aspects that make up brand development and one of the most common things that people get confused with it the difference between branding and brand identity.

Your brand itself is the products and services your business specialises in, as well as the philosophical ideals that drive your business.

You brand identity, on the other hand, is the physical aspect that reinforced your reputation and values. It includes everything from your logo and colour scheme, to packaging design, typography and your messaging. It’s a way to attract new customers that identify with what your brand stands for and to reinforce the comfort of your brand to existing customers.

Your brand identity has to be clear, concise and consistent to reinforce the way in which you want your business to be perceived.

As you can see, your brand identity plays a massive part in the success of your brand and that’s why it’s such an integral part of brand development. It also just so happens to be one of the aspects that we enjoy most. Here’s how our team can help your company develop a brand identity that will make you stand out from your competitors:

  • We understand your business: We know that we can’t possibly do right by your business if we don’t understand where you come from and what you’re trying to achieve. We ensure that we have a discovery session with every new client to ensure that we really get to the core of what makes click and what drives you to get to where you want to go.
  • We think out the box: When you come to us, you aren’t getting a cookie-cutter strategy that we use for all of our clients. We always customise our brand strategies for every client’s individual needs and business objective. With Foundry, you know that you are getting unique, innovative solutions that will put you in a strong position.
  • We have a proven process: We don’t do things willy nilly at Foundry, we have a proven in-house process that works and have worked since our inception. Our proven success with past clients shows that we know how to do things in our way that will help your company leave its mark.

Are you ready to take your company to the next level? Do you want to stand out from the crowd? If your answer is yes, then you have come to the right place. Get in touch with us at Foundry and we can start working together to create a stronger, unique brand identity that will get you noticed.