- Tell your story
- Raise your game
- Stand out in a crowd
- Add value
- Make your mark
- Make a difference
Craft a brand strategy that tells your story.
Any business that wants to survive in the digital age must realise that there’s more to connecting with customers than simply setting up social media pages. In the past, a logo and a clever slogan were enough to generate interest.
Things have moved forward a lot and now customers expect to build a relationship with the brands that they value. How you communicate, what your business looks like and the values that you speak to all add up and can drive profitability.
Fortunately, for those that recognise the need for brand strategy in Canberra you’ve come to the right place.
At Foundry, we pride our service on delivering highly effective, quality brand strategies for our clients. Having worked in the industry for the past 15 years, we have seen the impact that social media has had on how companies advertise and market. That said, we know that it is one arm of your strategy and that there is a multitude of ways that you can reach your target market and make a positive impression on them.
Creating customer recognition is important but retaining their loyalty is the ultimate goal. This requires building a credible brand identity around a story that is uniquely your businesses.
There is little point in following the trends if you are just going to mimic what your competitors are doing. Instead, thinking about how your business could engage is the smart approach to communicating and reinforces the consistent, professional message that your customers recognise as being entirely yours each time.
The reason so many businesses seek a branding and strategy agency to counsel and deliver design, brand and digital solutions is because having an impartial, objective voice that specialises in visual storytelling is important. Customers are used to making snap decisions. Good social media content is rewarded with attention, anything that is not engaging does not last more than a couple of seconds.
Here at Foundry, we believe that your brand is the calling card that your audience should recognise wherever they engage with it. Having a clever, engaging and well thought through strategy in place makes it possible for you to differentiate your offerings from those of your competitors. Rest assured, everyone is competing for the attention of those you are trying to reach, so tapping into what it is about your brand that appeals and is different is essential.
A strong business launch is great for generating buzz and word of mouth. However, you only get to do this once and need to prepare to capitalise on the momentum that is generated from it. You want those customers that take the plunge and buy your goods or services to stay with you and recommend your products.
Loyalty is the key to customer retention and investing in the advice and guidance of a brand strategy agency can streamline this process and prepare you for each phase of your marketing and advertising plans. We can help you to build your brand into everything you do.
At Foundry, we have made our ’10 Steps to Build Your Brand and Boost Your Biz’ guide free to download to prospective clients, so feel free to get your copy now. We can help you harness the potential that is inherently present in your business and filter it into a brand experience that will increase the perceived value of your products or services in the eyes of your customers.
Foundry is a boutique branding and strategy agency that specialise in helping businesses make their mark. We know that launching a new brand or repositioning a current brant or visual identity is a massive undertaking.
Modern businesses have to adapt to the new ways in which consumers interact with their brands and rise to meet these new challenges in order to get in front of their ideal audience.
As an experienced brand strategy agency, we often see companies starting up a brand of repositioning themselves that aren’t entirely sure about what branding is on a holistic level. Your brand and brand strategy aren’t simply about your products, it’s everything from your social media presence and website to your logo, font type, customer service, brand value and customer promises.
It can be overwhelming for businesses to keep up with a constantly evolving market in order to stay relevant and consistent branding plays a huge role in this. So, whether you’re launching a never before seen brand or you simply want to reinvent what you’ve already got going, Foundry has got everything in place to make the process smooth and highly effective.
Some businesses have the ability to take on their brand strategy in-house, however, most smaller brands or new brands simply don’t have the time, technology or manpower to build a brand strategy that will make them stand out from the crowd from day one.
Here’s how hiring us can help you build an effective brand strategy for your business:
- Outside perspective: Rebranding or creating a brand strategy is a huge undertaking and even if you have an in-house marketing team that you think can handle it, you will undoubtedly benefit for an outside, unbiased viewpoint. At Foundry, we will get to the core of your brand and what makes you unique, without being emotionally biased when we do big-picture and competitive analysis. Our objective perspective helps us to see the avenues that are going to put you in the strongest position in a competitive market
- Multi-industry experience: At Foundry, we have worked with clients in all sorts of industry spheres and this has a big impact on how we can help your company too. Businesses are not just affected by the industry that they are in themselves and our experience with all kinds of companies enable us to bring fresh, cross-industry experience and perspectives to the table. We know what is working in other markets and we can use new ideas to help you thrive in yours
- Expertise: You may have an in-house marketing team, but marketing and branding are two very different ball games. We have an incredibly experienced team of versatile professionals that understand the ins and outs of branding and specialise in getting your brand where it wants to be. We know exactly what it takes to create an incredible brand strategy and we have the high-quality expertise to execute it
Whether you are looking to launch a new brand or simply think it’s time to rebrand your business, Foundry has the expertise and experience to take your brand where you want it to be. Get in touch with us and we will organise a discovery session to get to know what drives you and your brand. We look forward to working alongside you.
So, if you want to stand out, foster loyalty and grow your business through smart brand strategy, contact Canberra’s go-to brand specialists right here at Foundry. We look forward to working with you soon.