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Leaders in criminal defence


Brand Identity

Brand Strategy

Corporate Comms

Creative Direction



UI/UX Design

Website Development

Defining a brand that brings together two of the best criminal defence firms in Australia, ready to fight for your side of the story.

When two prominent Criminal Law firms merged, Foundry was engaged to develop new branding to unite and promote the new organisation.

During our brand strategy, we uncovered key insights that formed the core values of Hugo Law Group.

Using these insights, we developed a unique brand identity and messaging that positions Hugo as a reliable supporter of their clients.

A law firm that will defend its client’s side of the story and be ‘in your corner’ during a difficult time.

With the approval of this brand concept, we developed an empathetic, sophisticated and robust suite of brand material that captures the idea of two sides and enforces the supportive, committed and trustworthy support Hugo Law Group provides.

Just wanted to reach out to say thank you so much for your support and encouragement over the last couple of months. We are absolutely thrilled with how it has all come along. Hugo rocks! Access to your wisdom and expertise has and no doubt will continue to pay off.

Carol Younes, Director Hugo Law Group

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