Foundry

Defining a brand that brings together two of Australia’s best criminal defence firms, ready to fight for your side of the story.

When two prominent Criminal Law firms merged, FoundryCo was engaged to develop a new brand identity to unite and promote the new venture.

Guided by the brand strategy developed by Altitude Brands, we created a brand identity that positions Hugo as the team you need to fight for your side of the story. A firm that’s ‘in your corner’ during a difficult time.

We developed an empathetic, sophisticated and robust suite of brand material that captures the concept of two sides and enforces the supportive, committed and trustworthy advice Hugo Law Group provides.